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Category Archives: COMMUNICATIONS

Decoding Designer Lingo

Designer speak can sound like gibberish to the uninitiated.  If you’re at the receiving end of ‘agency talk’, you might feel a little overwhelmed or confused.  “Just speak English” you might be thinking.  Here’s a list of the most common terminology and it’s translation: ‘We need to flush it differently’— translation: We need to change…

Your Brand is so Much More than a Logo

Often start-ups will ask us to design only their logo.  And it’s understandable – as budding entrepreneurs, funds are limited to cover the basics.  A logo is one of the key items to tick off on the arduous and equally exciting entrepreneurial journey. We love designing logos – there’s real skill and satisfaction in deciding…

Need some social media post inspiration? Here’s 14 post ideas to get you going.

We found this great summary with 14 post ideas from SO ME Academy > Here’s the summary: Cross-promote your social channels so link a FB post to a blog for example Offer a fact related to your business or target audience Run competitions Post industry news Fan only offers – rewards to loyal customers Behind…

Still use Twitter? Here’s how to get your chirp on!

It is surprising to know with 262.7 millions users globally, Twitter ranks lowest in social media usage globally.  But with millions of users it still has a valid place in the market. Twitter users log in more frequently compared to other platforms. Users tend to follow celebrities, brands and other users to get to know…

Is your newsletter successful? Here’s how you can track ROI.

You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copy written and packaged into a beautiful digital newsletter distributed every month at the same time for consistency.  You’re doing everything right, right? But what happens after you hit…

Celebrating Being Unique

A key success factor in business is clearly articulating your unique offering.   At Blue Juice we’re proud to be a little off centre, and here’s why… We don’t have a traditional agency model.  As owners we have many years’ experience working for corporates in various roles and sectors but never in an agency environment. With…