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Category Archives: COMMUNICATIONS

Start-Up Marketing 101

10 Steps to Market your Start-Up

We help many start-ups and budding entrepreneurs establish professional branding as a vital first step in making a lasting impression for their target audience.  But quite often newbies to the business world love their branding, have great products to sell, and then get stuck.  “What do I do now?” they ask.  While the answer differs…

It’s time for reinvention

Time for change

As we all scramble to figure out the ‘new normal’, grieve loss of life and the familiar past, and vitally pivot personally and as businesses to a post-Covid-19 world, it’s clear the only way forward is to embrace the change. No doubt, what we’re collectively experiencing is painful, but also presents an unprecedented opportunity to…

How to Nail eLearning

Nail eLearning

We’ve been working with companies for years to develop eLearning materials, as well as branding and customising LMS platforms, and crafting communication campaigns to introduce and sustain participation in ‘always on’ learning. We’ve built up a wealth of knowledge so we’re sharing our top tips with you to ensure your eLearning success.  The same principles…

Does the ‘new normal’ have you in a bit of a spin? Here’s how to conquer the conference call!

In our ‘new normal’ working from home during the Coronvirus crisis, connecting with colleagues and clients can only be done digitally.  For those who are used to conference calls, like us, there’s no fuss… it’s business as usual.  But if you’re used to operating face to face though, it can be a little daunting.  Here’s…

Decoding Designer Lingo

Designer speak can sound like gibberish to the uninitiated.  If you’re at the receiving end of ‘agency talk’, you might feel a little overwhelmed or confused.  “Just speak English” you might be thinking.  Here’s a list of the most common terminology and it’s translation: ‘We need to flush it differently’— translation: We need to change…

Your Brand is so Much More than a Logo

Often start-ups will ask us to design only their logo.  And it’s understandable – as budding entrepreneurs, funds are limited to cover the basics.  A logo is one of the key items to tick off on the arduous and equally exciting entrepreneurial journey. We love designing logos – there’s real skill and satisfaction in deciding…

Need some social media post inspiration? Here’s 14 post ideas to get you going.

We found this great summary with 14 post ideas from SO ME Academy > Here’s the summary: Cross-promote your social channels so link a FB post to a blog for example Offer a fact related to your business or target audience Run competitions Post industry news Fan only offers – rewards to loyal customers Behind…

Still use Twitter? Here’s how to get your chirp on!

It is surprising to know with 262.7 millions users globally, Twitter ranks lowest in social media usage globally.  But with millions of users it still has a valid place in the market. Twitter users log in more frequently compared to other platforms. Users tend to follow celebrities, brands and other users to get to know…

Is your newsletter successful? Here’s how you can track ROI.

You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copy written and packaged into a beautiful digital newsletter distributed every month at the same time for consistency.  You’re doing everything right, right? But what happens after you hit…