Tag Archives: branding

Innovation Challenges: Creating a Culture of Innovation and Creativity

Blue Juice Innovation Challenge

Innovation Challenges foster positive competition within teams, encouraging employees to pitch new product ideas or marketing strategies. The best ideas often emerge from contests that embrace “out-of-the-box” thinking with no fixed rules or boundaries. Running these challenges helps to build a culture of innovation and creativity, driving success for both the company and its employees….

Employee-Generated Videos

Employee-Generated Video of staff creating content

Successful companies know the power of effective communication in inspiring their workforce to achieve a shared vision. Employee-generated videos are a key element of this strategy, offering a personal and authentic look at the workplace. When colleagues see each other in a video about factory-floor safety, HR training, or living the business values, they are…

The Power of Packaging

Packaging Power

Having been appointed as the ad agency for a new local ice-cream brand, we’re so aware of our responsibility to land their brand in a highly competitive market with impact. Apart from the ‘why’ story, edgy branding and a social media campaign and website to kill, much of our effort is concentrated on the packaging….