1. Eye-Catching Visuals
We scroll through LinkedInjust like any other social platform at a rate of knots.The more noticeableyour posts are, the more visual engagementyou’ll get, and a far higher chance of your post being opened and read.
We’re hiring posts should vary in design to remain noticeable. Why? Once we’ve seen one image a few times, we tend to recognise it and eventually ignore it.
The imagery used on your post is important to reach your intended audience. Job positions for grads should feature real employee photos relatable to their age.
Posts targeting experienced and specific fields of knowledge should use employee or company imagery that relates.
Variety is where it’s at.
Examples below: Graduates / juniors in action – happy; showing collaborative culture; photos have the same tone.
2. Industry Related Imagery & Use of Colour
Use of imagery that relates to your industry with colour that aligns to your company identity/brandingaccurately, have a great impact.
Examples: logistics, renewable energy and interior design industries
3. Copy on the post image
We’re Hiring! Needs to be big – it’s your attention grabbing title.
The position title or department e.g. Marketing, if included, needs to be very visible to clearly target the right audience.
The call to action needs to be strong and clear e.g. “Apply Now”, “Join Us” or related to your mission … in these examples it’s sustainability.
4. Content Copy Length
LinkedIn displays up to 3 lines of text above your post image.
Use it wisely – it’s your prime content real estate. Clearly state that you are hiring, the position title, location, and other important details.
Bringing It All Together
To cut through the noise on LinkedIn and attract the right candidates, your hiring posts need to stand out visually, communicate clearly, and speak directly to your audience. Whether you’re targeting recent graduates or seasoned professionals, thoughtful use of imagery, branding, post design, and copy length can dramatically improve engagement.
Remember: job posts are more than announcements – they’re brand impressions. Treat each one as a chance to showcase your culture, your mission, and the kind of people you’re excited to welcome to your team. With the right approach, “We’re Hiring” becomes an invitation people can’t ignore.
Need help with your social media or employer branding? Let’s juice up your messaging, contact us today.
