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Category Archives: DESIGN

The Power of Packaging

Having been appointed as the ad agency for a new local ice-cream brand, we’re so aware of our responsibility to land their brand in a highly competitive market with impact. Apart from the ‘why’ story, edgy branding and a social media campaign and website to kill, much of our effort is concentrated on the packaging….

Decoding Designer Lingo

Designer speak can sound like gibberish to the uninitiated.  If you’re at the receiving end of ‘agency talk’, you might feel a little overwhelmed or confused.  “Just speak English” you might be thinking.  Here’s a list of the most common terminology and it’s translation: ‘We need to flush it differently’— translation: We need to change…

Your Brand is so Much More than a Logo

Often start-ups will ask us to design only their logo.  And it’s understandable – as budding entrepreneurs, funds are limited to cover the basics.  A logo is one of the key items to tick off on the arduous and equally exciting entrepreneurial journey. We love designing logos – there’s real skill and satisfaction in deciding…

Is your newsletter successful? Here’s how you can track ROI.

You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copy written and packaged into a beautiful digital newsletter distributed every month at the same time for consistency.  You’re doing everything right, right? But what happens after you hit…

Create a Cracking Campaign

Want a cracking communications campaign?  It all starts with sound strategy, effective key messages and planning.  Once those building blocks are in place we bring it together with great design. Here’s tips to creating a great communications campaign: Target audience: Identify your different audiences and what they are required to do within the campaign e.g. …

Celebrating Being Unique

A key success factor in business is clearly articulating your unique offering.   At Blue Juice we’re proud to be a little off centre, and here’s why… We don’t have a traditional agency model.  As owners we have many years’ experience working for corporates in various roles and sectors but never in an agency environment. With…