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Tag Archives: marketing

Start-Up Marketing 101

10 Steps to Market your Start-Up

We help many start-ups and budding entrepreneurs establish professional branding as a vital first step in making a lasting impression for their target audience.  But quite often newbies to the business world love their branding, have great products to sell, and then get stuck.  “What do I do now?” they ask.  While the answer differs…

It’s time for reinvention

Time for change

As we all scramble to figure out the ‘new normal’, grieve loss of life and the familiar past, and vitally pivot personally and as businesses to a post-Covid-19 world, it’s clear the only way forward is to embrace the change. No doubt, what we’re collectively experiencing is painful, but also presents an unprecedented opportunity to…

The Power of Packaging

Having been appointed as the ad agency for a new local ice-cream brand, we’re so aware of our responsibility to land their brand in a highly competitive market with impact. Apart from the ‘why’ story, edgy branding and a social media campaign and website to kill, much of our effort is concentrated on the packaging….