Tag Archives: Employee Engagement

The importance of positioning to create real consumer and employee engagement

The importance of positioning to create real consumer and employee engagement

Positioning your communications The starting point for any communications strategy is agreeing your positioning for all your communications – a set of guiding principles by which all campaigns are created and rolled out. This applies to employee and consumer communications alike. There are 3 universal principles that are interlinked. When used together they ensure engagement…

Employee-Generated Videos

Employee-Generated Video of staff creating content

Successful companies know the power of effective communication in inspiring their workforce to achieve a shared vision. Employee-generated videos are a key element of this strategy, offering a personal and authentic look at the workplace. When colleagues see each other in a video about factory-floor safety, HR training, or living the business values, they are…

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