Having a global mindset is one of the most critical skills to have in today’s business world, for both employees and organizations. Think about it: the world is so interconnected. Gone are the days when your local context is all that matters. We’re all affected by world events whether we like it or not. That’s…
Category Archives: COMMUNICATIONS
16
May
May
We found this great summary with 14 post ideas from SO ME Academy > Here’s the summary: Cross-promote your social channels so link a FB post to a blog for example Offer a fact related to your business or target audience Run competitions Post industry news Fan only offers – rewards to loyal customers Behind…
11
May
May
It is surprising to know with 262.7 millions users globally, Twitter ranks lowest in social media usage globally. But with millions of users it still has a valid place in the market. Twitter users log in more frequently compared to other platforms. Users tend to follow celebrities, brands and other users to get to know…
08
May
May
You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copy written and packaged into a beautiful digital newsletter distributed every month at the same time for consistency. You’re doing everything right, right? But what happens after you hit…
09
Mar
Mar
A key success factor in business is clearly articulating your unique offering. At Blue Juice we’re proud to be a little off centre, and here’s why… We don’t have a traditional agency model. As owners we have many years’ experience working for corporates in various roles and sectors but never in an agency environment. With…
30
Jan
Jan
Embracing Failure It’s been written about many times. Some may think it’s rather radical and risky to tell your employees it’s ok to fail, to be brave and take risks. I was one such thinker believing we couldn’t ever make a mistake petrified that we’d lose a client. But over time, having now run our…
30
Jan
Jan
“If you build it, they will come.” Unfortunately that’s just not the case with intranets. In fact, it’s quite difficult to get employees to adapt to using the intranet every day. Old habits die hard, and if employees don’t find the intranet useful the first or second time they log in, they’ll very easily fall…
30
Jan
Jan
This white paper by the Institute for Health and Human Potential is intriguing. It builds a scientific business case for women to be in leadership roles primarily due to their brain make up that allows them greater ability to multi-task and look at situations in a 360 degree approach. It also outlines the unique circumstance…
30
Jan
Jan
Do you find it a chore to write blog posts for your small business? Do they seem to take up valuable time that could be used for ‘real’, paid-for work? Do you set them aside for when you think you’ll have spare time, instead of scheduling them into the daily routine of your businesses? If…
30
Jan
Jan
For most established corporates communication channels are already in place, but perhaps your internal comms is in its infancy and needs to be established. With 10 years’ experience specialising in the field of internal comms we know what works. The key is two-fold: Establish a variety of channels – just an intranet or one noticeboard…
30
Jan
Jan
Every social media platform is different, and you need to know how it can be used best for your purposes. In this post we thought we’d talk you through some common questions about content targeting. The solutions you choose may depend on how much time and resource you have available. The number one question we…
12
Jan
Jan
Today we thought we’d have a little fun, so we’ve got a challenge for you! Below are seven of the most mispronounced brand names. Say each of them out loud. Go ahead, you know you want to! Nike Adidas Givenchy Huawei Porsche Adobe Hyundai Easy, right? Maybe you had a little stutter on number four,…