Successful companies know the power of effective communication in inspiring their workforce to achieve a shared vision. Employee-generated videos are a key element of this strategy, offering a personal and authentic look at the workplace.
When colleagues see each other in a video about factory-floor safety, HR training, or living the business values, they are more likely to engage with the content. And if you’re lucky enough to have employees who can inject humour into these videos, you’ve hit the jackpot.
Employee-generated videos are so effective because they add authenticity to the message. Actors and top-level executives may be impressive, but it’s the rank-and-file employees who viewers find most believable. This helps build viewership and makes messages resonate more deeply.
So if you’re looking to engage your organization and inspire your employees, consider the power of employee-generated videos, which the quality of cameras in cell phones and tables, means they can shoot their own videos. With the right approach and a little creativity, you can create compelling content that resonates with your workforce and helps you achieve your goals.
Download our Mobile Video Tips to share with your teams to make epic video content here >
#EmployeeEngagement #InternalCommunications #VideoContent
