Personalisation Power Through Employee Videos

The power of personalisation with employee self-recorded videos isn’t just for internal communications. It works for employees, recruitment, employer branding, onboarding AND consumers (beyond influencer videos)!

Personalisation through self-recorded videos by employees delivers authentic engagement across all audiences. It’s not only more engaging and relatable but also significantly impactful for your audience.

A standout example of this strategy is Dollar Shave Club. Their humorous and relatable self-recorded videos got immense attention. Their initial launch video went viral, showcasing the brand’s personality and effectively engaging their audience. This approach helped them build a strong brand identity and unique connection with customers.

Brand & Marketing teams – try exploring this approach beyond influencer videos. It allows you to create relevant, personalised content, build connections with consumers who feel valued, understood, and ultimately, creates trust.