Need an employee engagement or consumer platform to facilitate idea sharing? IdeaScale uses crowdsourcing to help you find and develop the next big thing. You can use the collection of ideas phase for free for us to 25 users. For larger groups you’re going to have to buy a plan. The platform is great, easy…
Author Archives: Blue Admin
17
Oct
Oct
Working with global corporates means we’re often supplied with their Corporate Identity (CI) guidelines to use to create new assets. Having been around the block with various CI’s for over a decade, the importance of the detail in a CI cannot be under-stated. And we’re not just talking about how to use or, more importantly,…
16
Oct
Oct
From McDonalds Ronald and 7Up’s Fido to Disney’s Mickey Mouse and the five M&M’s spokescandies, there’s a business case for creating a mascot for sure. But does that mean every business needs a mascot? In short, no, but for certain types of business and brands a mascot is without doubt a killer marketing asset. Characters…
16
Oct
Oct
It sounds like we’re trying to talk ourselves out of business, right? In a way we are but only for ongoing changes to documents. Our passion is hooking you up with great designs the first time around. We understand the need to reduce ongoing spend, as well as the time and effort to go back…
31
Jul
Jul
Having been appointed as the ad agency for a new local ice-cream brand, we’re so aware of our responsibility to land their brand in a highly competitive market with impact. Apart from the ‘why’ story, edgy branding and a social media campaign and website to kill, much of our effort is concentrated on the packaging….
26
Jun
Jun
Designer speak can sound like gibberish to the uninitiated. If you’re at the receiving end of ‘agency talk’, you might feel a little overwhelmed or confused. “Just speak English” you might be thinking. Here’s a list of the most common terminology and it’s translation: ‘We need to flush it differently’— translation: We need to change…
12
Jun
Jun
Often start-ups will ask us to design only their logo. And it’s understandable – as budding entrepreneurs, funds are limited to cover the basics. A logo is one of the key items to tick off on the arduous and equally exciting entrepreneurial journey. We love designing logos – there’s real skill and satisfaction in deciding…
12
Jun
Jun
Having a global mindset is one of the most critical skills to have in today’s business world, for both employees and organizations. Think about it: the world is so interconnected. Gone are the days when your local context is all that matters. We’re all affected by world events whether we like it or not. That’s…
16
May
May
We found this great summary with 14 post ideas from SO ME Academy > Here’s the summary: Cross-promote your social channels so link a FB post to a blog for example Offer a fact related to your business or target audience Run competitions Post industry news Fan only offers – rewards to loyal customers Behind…
11
May
May
It is surprising to know with 262.7 millions users globally, Twitter ranks lowest in social media usage globally. But with millions of users it still has a valid place in the market. Twitter users log in more frequently compared to other platforms. Users tend to follow celebrities, brands and other users to get to know…
08
May
May
You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copy written and packaged into a beautiful digital newsletter distributed every month at the same time for consistency. You’re doing everything right, right? But what happens after you hit…
07
May
May
Want a cracking communications campaign? It all starts with sound strategy, effective key messages and planning. Once those building blocks are in place we bring it together with great design. Here’s tips to creating a great communications campaign: Target audience: Identify your different audiences and what they are required to do within the campaign e.g. …
