Author Archives: Blue Admin

A common theme this year in our work is equipping teams/businesses for the challenges the Fourth Industrial Revolution brings.  To future proof both employees and their businesses, we roll out campaigns around a culture of continuous learning, adopting new ways of working such as bottom up mentorship where Seniors ask Millennials questions freely… and of course, it all starts…

We’ve been doing a lot of work around mindset for campaigns and one golden nugget we’ve come across is related to how we view stress. Stress is most often perceived as debilitating. ‘Oh, I’m so stressed’ rings down corridors, right? But seen through the right lens, Dr Alia Crum, shows stress is a positive force….

Video is a great way to communicate with your audience.  Being authentic is important and that’s where selfie videos come into their own. Our role is to take raw footage shot in-house and craft it into a professional video with branding, graphics, added messaging and animations. To ensure the footage you give us to work…

Video is the ideal way to share information, especially when you need to explain the use of a new system to clients or employees. But how do you record the use of your new spiffy system?  We found this nifty free software, BandiCam, https://www.bandicam.com/ . Follow these steps to start a recording: Click on General….

There’s still a place for print and often the terminology is confusing.  Pro Print has provided a list of common printing terms that we have shared below.  The next time your printer asks for marks and bleeds, or CMYK or singles you’ll know what they are on about and what we need to do to…

Not too sure what size you need?  Here’s a handy visual guide with dimensions. ISO Paper Sizes:

Sway is a cloud-based app that integrates with Microsoft Office 365 that allows you to create and share multi-media presentations, called Sways, using a web browser or mobile device. If you have a Microsoft account you can combine text and media such as videos and images into a presentable website.  Sways are stored on Microsoft’s…

Want to be a kick-ass designer?  Then read on… Here are our top tips for students, grads and those entering the job market as Junior Graphic Designers: Be humble. Having a degree in graphic design, communications and marketing is just the first step in a journey of learning, gaining experience and observing the way the…

Permission Click:  https://permissionclick.com/   is a nifty tool for event organisers. We used it recently for the annual Standard Bank Pensioner Event we facilitate for the Durban branch.  This year they needed to go digital.  We designed an electronic invite embedded it into an Outlook message hyperlinked to a form set up on Permission Click. The form…

Need an employee engagement or consumer platform to facilitate idea sharing? IdeaScale uses crowdsourcing to help you find and develop the next big thing. You can use the collection of ideas phase for free for us to 25 users.  For larger groups you’re going to have to buy a plan.  The platform is great, easy…

Working with global corporates means we’re often supplied with their Corporate Identity (CI) guidelines to use to create new assets. Having been around the block with various CI’s for over a decade, the importance of the detail in a CI cannot be under-stated.  And we’re not just talking about how to use or, more importantly,…

From McDonalds Ronald and 7Up’s Fido to Disney’s Mickey Mouse and the five M&M’s spokescandies, there’s a business case for creating a mascot for sure. But does that mean every business needs a mascot?  In short, no, but for certain types of business and brands a mascot is without doubt a killer marketing asset. Characters…