Notice something a little different? We’ve gone back …to our first-love retro style logo merged with our modern look… to the future. Our ‘old meets new’ Blue Juice brand is both symbolic of our new operating model, and our personal style. Over 12 years, we built the traditional agency model, with fixed roles and working…
Designer speak can sound like gibberish to the uninitiated. If you’re at the receiving end of ‘agency talk’, you might feel a little overwhelmed or confused. “Just speak English” you might be thinking. Here’s a list of the most common terminology and it’s translation: ‘We need to flush it differently’— translation: We need to change…
Often start-ups will ask us to design only their logo. And it’s understandable – as budding entrepreneurs, funds are limited to cover the basics. A logo is one of the key items to tick off on the arduous and equally exciting entrepreneurial journey. We love designing logos – there’s real skill and satisfaction in deciding…
Having a global mindset is one of the most critical skills to have in today’s business world, for both employees and organizations. Think about it: the world is so interconnected. Gone are the days when your local context is all that matters. We’re all affected by world events whether we like it or not. That’s…
We found this great summary with 14 post ideas from SO ME Academy > Here’s the summary: Cross-promote your social channels so link a FB post to a blog for example Offer a fact related to your business or target audience Run competitions Post industry news Fan only offers – rewards to loyal customers Behind…
It is surprising to know with 262.7 millions users globally, Twitter ranks lowest in social media usage globally. But with millions of users it still has a valid place in the market. Twitter users log in more frequently compared to other platforms. Users tend to follow celebrities, brands and other users to get to know…
You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copy written and packaged into a beautiful digital newsletter distributed every month at the same time for consistency. You’re doing everything right, right? But what happens after you hit…
Want a cracking communications campaign? It all starts with sound strategy, effective key messages and planning. Once those building blocks are in place we bring it together with great design. Here’s tips to creating a great communications campaign: Target audience: Identify your different audiences and what they are required to do within the campaign e.g. …
We pride ourselves on offering truly unique solutions at Blue Juice… it’s one of our values after all! Our client came to us with a dilemma. Each month they had to produce a lengthy report which was created in Excel. They wanted to present the report in a way that looked engaging and therefore as…
A key success factor in business is clearly articulating your unique offering. At Blue Juice we’re proud to be a little off centre, and here’s why… We don’t have a traditional agency model. As owners we have many years’ experience working for corporates in various roles and sectors but never in an agency environment. With…
At Blue Juice we lovingly refer to Instagram as ‘The Fickle Pickle’ as users are very picky about who they follow. Visual appeal of posts and the consistency of all posts in an account is important to them. And if you’re not on trend you’ll quickly be unfollowed. To really crack Instagram, you need to…
Our new brand is more than just a new look. It’s a part of my personal journey. The creation of our new identity is based on our new BLUE values: Bold, Lively, Unique & Effective. We started the process with both self-reflection and taking a step back to evaluate how far we’d come as an…