At Blue Juice we lovingly refer to Instagram as ‘The Fickle Pickle’ as users are very picky about who they follow. Visual appeal of posts and the consistency of all posts in an account is important to them. And if you’re not on trend you’ll quickly be unfollowed. To really crack Instagram, you need to…
Our new brand is more than just a new look. It’s a part of my personal journey. The creation of our new identity is based on our new BLUE values: Bold, Lively, Unique & Effective. We started the process with both self-reflection and taking a step back to evaluate how far we’d come as an…
Has this happened to you? Your teen glances at their phone and chuckles. You walk over to see the joke but by the time you’re at their side, there’s nothing to see. “Duh it’s on Snapchat!” they retort at your expense and roll their eyes like you’re meant to know what it is. Anyone over…
What does ‘going digital’ really mean? ‘Digital’ – the buzz word that’s hot on the agenda from global organisations to small business. But what does ‘going digital’ really mean and how should you tackle it? The transition to ‘going digital’ often starts with the ostrich model – hiding from it in the hope that this…
Embracing Failure It’s been written about many times. Some may think it’s rather radical and risky to tell your employees it’s ok to fail, to be brave and take risks. I was one such thinker believing we couldn’t ever make a mistake petrified that we’d lose a client. But over time, having now run our…
“If you build it, they will come.” Unfortunately that’s just not the case with intranets. In fact, it’s quite difficult to get employees to adapt to using the intranet every day. Old habits die hard, and if employees don’t find the intranet useful the first or second time they log in, they’ll very easily fall…
This white paper by the Institute for Health and Human Potential is intriguing. It builds a scientific business case for women to be in leadership roles primarily due to their brain make up that allows them greater ability to multi-task and look at situations in a 360 degree approach. It also outlines the unique circumstance…
Do you find it a chore to write blog posts for your small business? Do they seem to take up valuable time that could be used for ‘real’, paid-for work? Do you set them aside for when you think you’ll have spare time, instead of scheduling them into the daily routine of your businesses? If…
For most established corporates communication channels are already in place, but perhaps your internal comms is in its infancy and needs to be established. With 10 years’ experience specialising in the field of internal comms we know what works. The key is two-fold: Establish a variety of channels – just an intranet or one noticeboard…
KEY DIGITAL TRENDS We thought we’d share some of the main takeaways from the 2017 Digital Trends report released by Econsultancy, in association with Adobe. Over 14 000 digital marketing and ecommerce professionals took part in the global survey that the report is based on. Major insights from the report are: Experience is everything Organisations who…
Looking for an easy way to send newsletters out to employees or clients? Blue Juice takes a look at 3 industry leading EMS platforms vs our custom template solution. Sending out a large number of emails doesn’t have to be a hassle anymore. At Blue Juice we’ve become well acquainted with various Email Marketing Systems…
To brochure or not to brochure? We think the solution lies in a hybrid approach. I was called to a briefing session with one of our local clients to discuss the production of their corporate brochure. As we discussed the amount of content they wanted the brochure to cover, a few things quickly became apparent: …