Are your LinkedIn images pixel-perfect? If you’re looking to optimize your LinkedIn profile, business page, or ads, using the right image dimensions is crucial. High-quality, correctly sized visuals enhance your professional branding, improve engagement, and make your posts stand out in the LinkedIn feed.
In this guide, we’ll cover LinkedIn image dimensions for profiles, banners, posts, videos, and ads to ensure your content looks polished and professional.
1. LinkedIn Profile Picture
Your profile photo is often the first impression people have of you on LinkedIn. To make it impactful, follow these recommendations:
- Recommended Size: 400 x 400 pixels
- Minimum Size: 200 x 200 pixels
- Maximum File Size: 8MB
- File Types: PNG, JPEG
Pro Tip:
- Use a high-resolution headshot with good lighting and a neutral background.
- Your face should occupy 60-70% of the frame for the best clarity.
- Since LinkedIn crops images into a circle, keep important elements centered.
2. LinkedIn Banner Image (Background Cover)
Your LinkedIn background image is a branding opportunity to visually represent your expertise or company.
- Recommended Size: 1584 x 396 pixels
- Minimum Size: 1192 x 220 pixels
- Aspect Ratio: 4:1
- File Types: PNG, JPEG
Pro Tip:
- Avoid text-heavy designs. Instead, use bold visuals or logos.
- Ensure text is not hidden behind the profile picture on desktop and mobile views.
3. LinkedIn Post Image Dimensions
Visual posts perform better than text-only updates. To ensure your images appear correctly, use the following specifications:
- Recommended Size: 1200 x 1200 pixels
- Aspect Ratio: 1:1 (Square)
- Maximum File Size: 5MB
- File Types: PNG, JPEG, GIF
Pro Tip:
- Stick to minimal text and strong visuals.
- Use high-contrast colors to capture attention in the LinkedIn feed.
4. LinkedIn Video Dimensions
Video content is one of the best ways to engage your audience and showcase expertise.
- Recommended Size: 1920 x 1080 pixels (Full HD)
- Aspect Ratio: 16:9 (Horizontal)
- Duration: 3 seconds to 10 minutes
- Maximum File Size: 5GB
- File Types: MP4, AVI, MOV
Pro Tip:
- Add captions to your videos—many LinkedIn users watch with the sound off.
- Keep intros short and engaging to hook viewers in the first 3 seconds.
5. LinkedIn Sponsored Post Image & Ad Dimensions
If you’re running LinkedIn ads, the right image size ensures your promotions look professional.
Single Image Ads:
- Recommended Size: 1200 x 627 pixels
- Aspect Ratio: 1.91:1 (Horizontal)
Carousel Ads:
- Recommended Size: 1080 x 1080 pixels
- Aspect Ratio: 1:1 (Square)
Video Ads:
- Recommended Size: 1920 x 1080 pixels
- Aspect Ratio: 16:9 (Horizontal)
- Maximum File Size: 200MB
Pro Tip:
- A/B test different visuals to determine the highest-performing ad creative.
- Include a clear Call to Action (CTA) to boost conversions.
6. LinkedIn Article Thumbnail Image
A well-designed article thumbnail improves click-through rates and engagement.
- Recommended Size: 744 x 400 pixels
Pro Tip:
- Treat the thumbnail like a book cover—keep it clean, engaging, and relevant.
Get Professional LinkedIn Graphics
If you need help creating eye-catching LinkedIn posts, banners, or ads, Blue Juice Design is here to help!
📩 Contact Us Today to optimize your LinkedIn visuals and boost engagement.
📧 sandy@bluejuicedesign.com
📱 WhatsApp: +27 71 871 9750
