Having been appointed as the ad agency for a new local ice-cream brand, we’re so aware of our responsibility to land their brand in a highly competitive market with impact. Apart from the ‘why’ story, edgy branding and a social media campaign and website to kill, much of our effort is concentrated on the packaging….
Designer speak can sound like gibberish to the uninitiated. If you’re at the receiving end of ‘agency talk’, you might feel a little overwhelmed or confused. “Just speak English” you might be thinking. Here’s a list of the most common terminology and it’s translation: ‘We need to flush it differently’— translation: We need to change…
Often start-ups will ask us to design only their logo. And it’s understandable – as budding entrepreneurs, funds are limited to cover the basics. A logo is one of the key items to tick off on the arduous and equally exciting entrepreneurial journey. We love designing logos – there’s real skill and satisfaction in deciding…
You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copy written and packaged into a beautiful digital newsletter distributed every month at the same time for consistency. You’re doing everything right, right? But what happens after you hit…
Want a cracking communications campaign? It all starts with sound strategy, effective key messages and planning. Once those building blocks are in place we bring it together with great design. Here’s tips to creating a great communications campaign: Target audience: Identify your different audiences and what they are required to do within the campaign e.g. …
Logos come in all shapes and sizes. Some are caricatures. We had heaps of fun with our latest creation for Chubby’s Diner. Here’s the process we followed to create the look: #1 Review reference from the client – in this case a photo of his son #2 Scamping/sketching/planning #3 Digitisation of the scamp #4 Adding…
We pride ourselves on offering truly unique solutions at Blue Juice… it’s one of our values after all! Our client came to us with a dilemma. Each month they had to produce a lengthy report which was created in Excel. They wanted to present the report in a way that looked engaging and therefore as…
A key success factor in business is clearly articulating your unique offering. At Blue Juice we’re proud to be a little off centre, and here’s why… We don’t have a traditional agency model. As owners we have many years’ experience working for corporates in various roles and sectors but never in an agency environment. With…
At Blue Juice we lovingly refer to Instagram as ‘The Fickle Pickle’ as users are very picky about who they follow. Visual appeal of posts and the consistency of all posts in an account is important to them. And if you’re not on trend you’ll quickly be unfollowed. To really crack Instagram, you need to…
Embracing Failure It’s been written about many times. Some may think it’s rather radical and risky to tell your employees it’s ok to fail, to be brave and take risks. I was one such thinker believing we couldn’t ever make a mistake petrified that we’d lose a client. But over time, having now run our…
To brochure or not to brochure? We think the solution lies in a hybrid approach. I was called to a briefing session with one of our local clients to discuss the production of their corporate brochure. As we discussed the amount of content they wanted the brochure to cover, a few things quickly became apparent: …
Today we thought we’d have a little fun, so we’ve got a challenge for you! Below are seven of the most mispronounced brand names. Say each of them out loud. Go ahead, you know you want to! Nike Adidas Givenchy Huawei Porsche Adobe Hyundai Easy, right? Maybe you had a little stutter on number four,…