At Blue Juice we lovingly refer to Instagram as ‘The Fickle Pickle’ as users are very picky about who they follow. Visual appeal of posts and the consistency of all posts in an account is important to them. And if you’re not on trend you’ll quickly be unfollowed. To really crack Instagram, you need to…
Our new brand is more than just a new look. It’s a part of my personal journey. The creation of our new identity is based on our new BLUE values: Bold, Lively, Unique & Effective. We started the process with both self-reflection and taking a step back to evaluate how far we’d come as an…
Has this happened to you? Your teen glances at their phone and chuckles. You walk over to see the joke but by the time you’re at their side, there’s nothing to see. “Duh it’s on Snapchat!” they retort at your expense and roll their eyes like you’re meant to know what it is. Anyone over…