What does ‘going digital’ really mean? ‘Digital’ – the buzz word that’s hot on the agenda from global organisations to small business. But what does ‘going digital’ really mean and how should you tackle it? The transition to ‘going digital’ often starts with the ostrich model – hiding from it in the hope that this…
Embracing Failure It’s been written about many times. Some may think it’s rather radical and risky to tell your employees it’s ok to fail, to be brave and take risks. I was one such thinker believing we couldn’t ever make a mistake petrified that we’d lose a client. But over time, having now run our…
“If you build it, they will come.” Unfortunately that’s just not the case with intranets. In fact, it’s quite difficult to get employees to adapt to using the intranet every day. Old habits die hard, and if employees don’t find the intranet useful the first or second time they log in, they’ll very easily fall…
This white paper by the Institute for Health and Human Potential is intriguing. It builds a scientific business case for women to be in leadership roles primarily due to their brain make up that allows them greater ability to multi-task and look at situations in a 360 degree approach. It also outlines the unique circumstance…
Do you find it a chore to write blog posts for your small business? Do they seem to take up valuable time that could be used for ‘real’, paid-for work? Do you set them aside for when you think you’ll have spare time, instead of scheduling them into the daily routine of your businesses? If…
For most established corporates communication channels are already in place, but perhaps your internal comms is in its infancy and needs to be established. With 10 years’ experience specialising in the field of internal comms we know what works. The key is two-fold: Establish a variety of channels – just an intranet or one noticeboard…
KEY DIGITAL TRENDS We thought we’d share some of the main takeaways from the 2017 Digital Trends report released by Econsultancy, in association with Adobe. Over 14 000 digital marketing and ecommerce professionals took part in the global survey that the report is based on. Major insights from the report are: Experience is everything Organisations who…
Looking for an easy way to send newsletters out to employees or clients? Blue Juice takes a look at 3 industry leading EMS platforms vs our custom template solution. Sending out a large number of emails doesn’t have to be a hassle anymore. At Blue Juice we’ve become well acquainted with various Email Marketing Systems…
To brochure or not to brochure? We think the solution lies in a hybrid approach. I was called to a briefing session with one of our local clients to discuss the production of their corporate brochure. As we discussed the amount of content they wanted the brochure to cover, a few things quickly became apparent: …
Every social media platform is different, and you need to know how it can be used best for your purposes. In this post we thought we’d talk you through some common questions about content targeting. The solutions you choose may depend on how much time and resource you have available. The number one question we…
Yeah, they’re really cool but they don’t pop out in a flash so here’s the deets on how long it takes to produce one of these babies. First, a couple of things you should know about animations: You’ll have to think about animation in a different way to PowerPoint presentations or PDFs which is usually…
Today we thought we’d have a little fun, so we’ve got a challenge for you! Below are seven of the most mispronounced brand names. Say each of them out loud. Go ahead, you know you want to! Nike Adidas Givenchy Huawei Porsche Adobe Hyundai Easy, right? Maybe you had a little stutter on number four,…