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It’s what inspires us. It’s what we find interesting. It’s our information station. It’s…Ok it’s a blog, but have a look through it. We would love to hear your thoughts on our ideas.
July 31, 2018

The Power of Packaging

Having been appointed as the ad agency for a new local ice-cream brand, we’re so aware of our responsibility to land their brand in a highly […]
June 26, 2018

Decoding Designer Lingo

Designer speak can sound like gibberish to the uninitiated.  If you’re at the receiving end of ‘agency talk’, you might feel a little overwhelmed or confused. […]
June 12, 2018

Your Brand is so Much More than a Logo

Often start-ups will ask us to design only their logo.  And it’s understandable – as budding entrepreneurs, funds are limited to cover the basics.  A logo […]
May 8, 2018

Is your newsletter successful? Here’s how you can track ROI.

You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully […]
May 7, 2018

Create a Cracking Campaign

Want a cracking communications campaign?  It all starts with sound strategy, effective key messages and planning.  Once those building blocks are in place we bring it […]
March 13, 2018

Excel Like You’ve Never Seen It

We pride ourselves on offering truly unique solutions at Blue Juice… it’s one of our values after all! Our client came to us with a dilemma.  […]
March 9, 2018

Celebrating Being Unique

A key success factor in business is clearly articulating your unique offering.   At Blue Juice we’re proud to be a little off centre, and here’s why… […]
February 23, 2018

Are you Instagram savvy?

At Blue Juice we lovingly refer to Instagram as ‘The Fickle Pickle’ as users are very picky about who they follow.  Visual appeal of posts and […]
January 30, 2018

Failure is Part of Success

Embracing Failure It’s been written about many times.  Some may think it’s rather radical and risky to tell your employees it’s ok to fail, to be […]
January 30, 2018

To brochure or not to brochure

To brochure or not to brochure? We think the solution lies in a hybrid approach. I was called to a briefing session with one of our […]