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Over the last few years Blue Juice Design has had increasing requests to work on Employer Branding projects. Organisations are realizing that a solid Employee Value Proposition (EVP) is vital to business, acknowledging that engaged employees are excellent advocates.  Leveraging social media to build talent pools is also a key component to success. Your Employer Brand is also often what differentiates you from your competition for prospective employees.

Here are our top Employer Branding tips:

Realize that employer branding requires a strategy.

  • You need to do research, get honest internal feedback and dig deep to be sure of what you really stand for.
  • Develop a solid EVP that defines what you want people to associate with you as an employer. Then ensure that all employee communications and experiences they have in the workplace are consistent with your EVP.
  • Devise a strategy to communicate what you stand for, care about and want to achieve in a clear, consistent and engaging way, throughout the employee lifecycle.
  • Your employer branding strategy should be holistic. Make sure that it incorporates recruiting, engaging and retaining your staff. Don’t make the mistake of only focussing on the recruitment phase.

Think of your employees as internal customers.

  • The way that you present your business to the world and what you do internally need to be in sync. Be transparent and authentic.
  • The days of companies paying lip-service to their employer brand are over. Employees, especially millennials, are expecting more of their employers, and want you to be real with them. They’ll be willing to call you on anything that you say you’re doing but not actually delivering on.
  • Create employee engagement. If employees are engaged they can be excellent advocates for your business. Create learning opportunities for your employees, have meaningful conversations and place your trust in them. Help them to grow and feel empowered.

Social media has made your employer brand more important than ever before.

  • Many employers are choosing to work with recruiters less and focus on social media recruitment through platforms such as Facebook, LinkedIn and Twitter.
  • Make sure that your Employer Brand has a social media presence that is easy to identify, visually appealing, and clearly and consistently communicated developed around your brand personality.
  • Be approachable and respond to your audience. Also be sure to know your audience. Who are you wanting to target, and why? Network, and keep in mind that diversity of workforce breeds success.
  • Keep up to date with latest digital and HR developments so that you can be proactive and understand expectations of your target audience.

Reach out to us if you need help with any aspect of your Employer Brand:

– [email protected]

– www.bluejuicedesign.com

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