Sustainability is a key focus of all businesses today, and the way in which your sustainability strategy is communicated to your business is of vital importance. At Blue Juice Design we’ve been fortunate to work on various sustainability campaigns, from design to roll-out, and we’d like to share some of the key factors that you should take into account.
Make sustainability personal, and get your employees involved. Employees, now more than ever, especially as more millennials enter the workplace, want to feel that they are part of something bigger, and that the work that they are doing is making a positive difference to both your company and the world. It’s no use having a top-down sustainability campaign that doesn’t seem relevant to employees. Your strategy needs to be engaging. Realise that your people are assets and harness their talent and potential to help drive the values that your company believes in and your sustainability campaign. Be real and your employees will also become advocates, sharing your good work on social media.
We all know that sustainability is important. But when rolling out your sustainability strategy it’s not good enough to send everyone assets, templates, fonts and a colour palette and ask them to implement it. You need to take care in how you tell your sustainability story. Why is sustainability important to your particular company? What is your particular approach? Why does it matter? Take the time to explain these things. Making sure that everyone is on the same page in terms of what is being communicated, how and why is vital.
Be impactful, consistent and clear and make the best use of your channels
Visual impact is crucial, so pay attention to image selection and treatment and make sure that designs adapt well so that there is consistency throughout all channels of communication. Your website, posters, toilet-talkers, emailers, blog posts and Facebook posts should all clearly ‘speak the same language’ while also making the best use of the specificity of each channel.