Communication Trends
June 13, 2017
Communicating Sustainability
July 12, 2017

The Small Business Lie

I’ve just spent the best 40 minutes of my day watching such an inspirational video of Vusi Thembekwayo talking about small businesses, especially in South Africa, thinking small and staying small and the lie that this is. As entrepreneurs we must think big, think scale and growth.

It’s really worth taking the time to watch it:

Thinking bigger is what I’ve done, with my hubby Darryn, by faith. People look at me having come from a secretarial position in a corporate, to now a business owner of a successful small agency, and often tell me I’ve inspired them. I’m humbled by this, but in truth I’ve never seen what we’ve accomplished as such a huge success because to me we’re still tiny. My vision of success is to leave a legacy much bigger than we are today… and that’s scary to admit because, as Vusi says, the status quo is comfortable.

Having started as a ‘one man band’, proudly self-taught, and now having a business that’s international and a staff of 20 (not huge), I’m so inspired to grow further for the development of our country after watching this video. I’ve said a sad farewell to just about all my friends who have immigrated because ‘the country is going down and it’s for the sake of my children’, while we’ve stayed firm loving where we live, loving our business and the people in it. I’m so glad we’re here, making a change and, unlike most people who will do nothing after watching his video as Vusi says, I want to embrace growth based on a business with a philosophy.

On my back I have a tattoo that reads: What we do in life echoes in eternity. And it’s this philosophy that’s made Blue Juice Design a success for the last 10 years. I believe in the value we add to our clients, our team is stronger than ever, and I’m committed to giving them a great future and others like them.

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