It is surprising to know with 262.7 millions users globally, Twitter ranks lowest in social media usage globally. But with millions of users it still has a valid place in the market.
Twitter users log in more frequently compared to other platforms. Users tend to follow celebrities, brands and other users to get to know the latest and be up-to-date on what’s going on. And they often use the platform to join contests, access exclusive discounts and offers so remember that Twitter is a good platform to give your offers a push.
What to share?
For best results post multiple times per day.
Twitter now shows images along with the tweets so just like Facebook – posts with images get more user engagement meaning greater chance of retweets, replies and favorites.
Which businesses should be on Twitter? Businesses in the news industry including publications, marketing companies and sports-related businesses will see best results from the platform having regular updates to post.