Do you find it a chore to write blog posts for your small business? Do they seem to take up valuable time that could be used for ‘real’, paid-for work? Do you set them aside for when you think you’ll have spare time, instead of scheduling them into the daily routine of your businesses?
If your answer to these questions is ‘yes’ it’s time for you to rethink the purpose of your blog and to realise that it’s essential to your business. Your small business blog can make a BIG difference.
So next time you find yourself sighing at the prospect of writing a blog post when you have so many other important tasks to do, keep these points in mind. It’s worth spending a little time creating some high-quality content that will add value to both your customers and your company.